Innovation can be defined as ‘renewing, changing or creating more effective processes, products or ways of doing things’. In a business context this can refer to implementing new ideas, improving existing services or creating dynamic products. Innovation is not the responsibility of one person in a workplace; it is something that all team members must be contributing towards.
Create a culture for innovation If organisational culture does not embrace innovation, there is a high probability that the organisation will stagnate in the market. Company culture must be one which embraces the suggestion of new ideas, irrespective of their feasibility.
Listen to feedback Some of the best ideas often come from the feedback of your customers. Although the process of listening to customers seems very simple, it can often get lost in larger more hierarchical organisations. This knowledge is some of the most valuable that a company can obtain in order to make future strategic decisions.
Failure is the foundation of innovation As Elon Musk famously said ‘Failure is an option here. If things are not failing, you are not innovating.’ One of the keys of innovation is to embrace and admit failure; it is after failure that approaches and results can be analyzed and improved on. Often, innovation is borne out of someone being brave enough to admit that an existing system or product is failing, and change needs to happen for the organisation to move forwards. Create an environment where making these admissions is encouraged.
Plan your approach It is not good enough to say, ‘okay, let’s innovate.’ A clear strategy with specific goals must be the driver of innovation in your organisation. Plan out which areas of your business need attention. When planning your approach, specific metrics must also be put in place in order to measure and track your efforts.
In summary, it’s best to integrate a plan into current organisational missions or values so that the end product does not stray dramatically from the path in which the company has planned to take. Planning ensures that objectives are clear from the beginning, and helps in the evaluation process after the implementation.
Need a hand sparking some innovative ideas at your company? We’re awesome at that! We have some really exciting workshops and activities that will definitely get your teams creative juices flowing. Find out more by dropping us an email at firstname.lastname@example.org